About Comprinno

Comprinno is a NASSCOM-incubated company headquartered in Bangalore, with offices in Pune, Coimbatore, and the United States. We specialize in cloud transformation, DevOps, infrastructure automation, managed services, Data Analytics, and Artificial Intelligence, enabling organizations to build scalable, secure, and high-performing cloud environments on AWS.
Our flagship SaaS platform, Tevico, offers intelligent cloud governance and observability for AWS workloads. It helps enterprises improve uptime, reduce costs, and ensure compliance by proactively detecting anomalies and triggering automated remediation workflows.
As one of the leading AWS consulting partners in the APJ region, Comprinno helps organizations accelerate innovation through Cloud Migration, Modernization, Security, Managed Services, Data Analytics, and Generative AI solutions.


About The Role

We are looking for a strategic, data-driven, and execution-focused Head - Demand Generation & Marketing to build and scale Comprinno's marketing engine across services and SaaS offerings.
This role is responsible for shaping the company's market positioning, driving brand awareness, generating qualified pipeline, and accelerating revenue growth. You will lead the end-to-end marketing function spanning demand generation, content marketing, digital marketing, account-based marketing (ABM), partner marketing, events, thought leadership, customer advocacy, and marketing operations.
The ideal candidate combines strategic thinking with hands-on execution and has experience building predictable pipeline-generation engines for cloud, SaaS, consulting, or technology services businesses.
As a member of the leadership team, you will work closely with Sales, Alliances, Presales, Delivery, and Executive Leadership to define and execute Comprinno's go-to-market strategy.
This is a high-impact role that requires a strong blend of storytelling, demand generation, partner ecosystem management, and growth leadership. Success will be measured not only by brand visibility but also by measurable contributions to pipeline generation, customer acquisition, and revenue growth.

Key Responsibilities

Marketing Strategy & GTM Leadership

  • Define and execute the overall marketing strategy aligned with business growth objectives.
  • Build and scale a revenue-focused marketing organization that combines brand building, demand generation, partner marketing, customer advocacy, and thought leadership.
  • Develop positioning, messaging, and value propositions for Comprinno's offerings, including:
    • Cloud Migration
    • Cloud Modernization
    • Managed Services
    • Security & Compliance
    • Applied AI & Agentic AI
    • Tevico SaaS Platform
  • Build annual and quarterly marketing plans tied to pipeline and revenue goals.
  • Partner with Sales Leadership to align marketing initiatives with business objectives and growth targets.

Demand Generation & Pipeline Growth

  • Own marketing-sourced and marketing-influenced pipeline targets.
  • Build and optimize multi-channel demand generation programs across:
    • Digital Marketing
    • Content Marketing
    • Webinars
    • Events
    • Account-Based Marketing (ABM)
    • Email Marketing
    • Partner Marketing
  • Establish predictable lead generation and account engagement processes.
  • Improve MQL → SQL → Opportunity conversion rates through continuous optimization.
  • Collaborate with SDRs, BDMs, Alliance Managers, and PMO teams to improve funnel conversion across Prospecting, Active Conversations, Meetings, and Opportunities.
  • Participate in sales sprint planning, reviews, and retrospectives to ensure marketing activities contribute directly to pipeline growth.

Brand Building & Thought Leadership

  • Strengthen Comprinno's positioning as a leading AWS, Cloud, and AI transformation partner.
  • Build compelling narratives that clearly communicate Comprinno's value proposition across cloud, AI, managed services, and SaaS offerings.
  • Drive executive branding and thought leadership initiatives for company leadership.
  • Build and manage content programs including:
    • Blogs
    • Whitepapers
    • Case Studies
    • Success Stories
    • Webinars
    • Industry Reports
    • Social Media Campaigns
  • Increase visibility across cloud, AI, startup, and technology communities.
  • Manage analyst relations, media engagement, public relations, and industry recognition initiatives.

Partner Marketing & Ecosystem Growth

  • Own partner marketing relationships with AWS and strategic technology partners.
  • Maximize co-selling opportunities, MDF utilization, joint campaigns, marketplace opportunities, and partner-generated pipeline.
  • Collaborate with AWS teams on webinars, events, customer success stories, and GTM initiatives.
  • Strengthen Comprinno's visibility and influence within the AWS ecosystem.

Customer Advocacy & Community Building

  • Build a customer advocacy program that converts satisfied customers into references, testimonials, webinar speakers, and case study contributors.
  • Develop customer success stories that accelerate sales cycles and strengthen market credibility.
  • Foster engagement within cloud, DevOps, AI, and startup communities through events, partnerships, and thought leadership initiatives.

Marketing Operations & Analytics

  • Establish a scalable marketing operations framework.
  • Build dashboards for marketing performance, attribution, funnel health, pipeline influence, and ROI.
  • Manage marketing automation, CRM integration, lead routing, and campaign measurement.
  • Drive data-driven decision-making across all marketing investments and initiatives.

Team Leadership

  • Recruit, mentor, and scale a high-performing marketing team.
  • Manage agencies, freelancers, and external marketing partners.
  • Foster a culture of ownership, experimentation, accountability, and continuous learning.
  • Align marketing priorities with company growth goals and sales execution plans.

Additional Required Qualifications & Skills

Add these to the existing section:
  • Demonstrated experience influencing revenue outcomes through marketing programs.
  • Proven experience collaborating with sales teams in account-based or enterprise selling environments.
  • Strong storytelling, messaging, and content strategy capabilities.
  • Experience building and managing partner marketing initiatives within cloud or technology ecosystems.

What Success Looks Like

  • Consistent growth in Marketing-Sourced Pipeline.
  • Consistent growth in Marketing-Influenced Pipeline.
  • Increased number of qualified meetings generated for SDR and BDM teams.
  • Improved funnel conversion rates across Prospecting → Active Conversation → Meeting → Opportunity stages.
  • Increased brand visibility within the AWS, Cloud, and AI ecosystem.
  • Growth in partner-sourced opportunities through AWS and strategic alliances.
  • Strong customer advocacy through references, testimonials, webinars, and case studies.
  • Establishment of Comprinno as a recognized thought leader in Cloud, AI, and Digital Transformation.
  • Predictable and measurable contribution to company revenue growth.
View all job openings