About Comprinno

Comprinno is a NASSCOM-incubated company headquartered in Bangalore, with offices in Pune, Coimbatore, and the United States. We specialize in cloud transformation, DevOps, infrastructure automation, managed services, Data Analytics, and Artificial Intelligence, enabling organizations to build scalable, secure, and high-performing cloud environments on AWS.
Our flagship SaaS platform, Tevico, offers intelligent cloud governance and observability for AWS workloads. It helps enterprises improve uptime, reduce costs, and ensure compliance by proactively detecting anomalies and triggering automated remediation workflows.
As one of the leading AWS consulting partners in the APJ region, Comprinno helps organizations accelerate innovation through Cloud Migration, Modernization, Security, Managed Services, Data Analytics, and Generative AI solutions.


About the Role

We are looking for an experienced and execution-oriented Manager – Sales Development (SDR) to build, lead, and scale Comprinno's outbound demand generation engine.
Reporting to the Sales Leadership, this role will be responsible for creating a predictable pipeline generation function by leading a high-performing SDR team, establishing outbound playbooks, implementing modern sales development tools, and continuously improving conversion across the top of the sales funnel.
The ideal candidate will have proven experience building SDR teams in IT services, cloud consulting, or technology organizations and will combine operational discipline with a data-driven approach to pipeline creation.


Key Responsibilities

Sales Development Strategy & Leadership

  • Build, lead, and mentor a high-performing Sales Development team.
  • Define the Sales Development strategy aligned with Comprinno's GTM objectives.
  • Recruit, onboard, coach, and develop SDR talent.
  • Conduct daily stand-ups, weekly reviews, call coaching sessions, and quarterly performance reviews.
  • Foster a culture of accountability, continuous learning, and execution excellence.

Outbound Demand Generation

  • Design and continuously optimize outbound prospecting strategies.
  • Build multi-channel outreach programs across:
    • Email
    • Cold Calling
    • LinkedIn
    • Events
    • Partner Ecosystem
  • Develop outbound playbooks for:
    • Enterprise Accounts
    • ISVs
    • Digital Native Businesses
    • Startups
  • Optimize messaging based on customer personas and industry segments.
  • Continuously experiment with new outreach strategies and sequencing methodologies.

Pipeline Generation & Qualification

  • Own monthly and quarterly SQL generation targets.
  • Establish qualification frameworks to ensure only high-quality opportunities are passed to Sales.
  • Improve lead-to-meeting, meeting-to-SQL, and SQL-to-opportunity conversion rates.
  • Ensure consistent delivery of qualified pipeline across priority business segments.
  • Partner closely with Account Executives to maximize opportunity conversion.

Sales Operations & Process Excellence

  • Establish standardized SDR operating processes including:
    • Lead Routing
    • Lead Qualification
    • Follow-up Cadences
    • Meeting Confirmation
    • No-Show Recovery
    • Opportunity Handover
  • Maintain high CRM hygiene and data quality.
  • Drive operational efficiency through automation and standardized workflows.
  • Continuously improve SDR productivity and process maturity.

Sales Technology & Automation

  • Own the SDR technology stack, including:
    • CRM
    • Dialers
    • Sales Engagement Platforms
    • Intent Data Platforms
    • Contact Enrichment Tools
    • AI-assisted Sales Development Tools
  • Leverage AI to improve prospect research, outreach personalization, lead scoring, and productivity.
  • Optimize routing, scoring, sequencing, and reporting workflows.
  • Evaluate and introduce new technologies to improve team performance.

Analytics & Performance Management

  • Track and report key SDR performance metrics including:
    • Activity Levels
    • Meetings Booked
    • SQL Creation
    • Pipeline Contribution
    • Conversion Rates
    • Forecast Accuracy
  • Build dashboards and executive reports.
  • Analyze performance trends and identify improvement opportunities.
  • Present actionable insights to Sales and GTM leadership.

Cross-Functional Collaboration

  • Partner with Marketing to align outbound campaigns and target account strategies.
  • Collaborate with Sales to continuously refine ICPs, messaging, qualification criteria, and account prioritization.
  • Work closely with Presales to ensure effective opportunity qualification and handoff.
  • Share customer insights and market feedback with leadership to strengthen GTM execution.

Required Qualifications & Skills

  • Bachelor's degree in Business, Engineering, Technology, Marketing, or related disciplines.
  • 5–7 years of experience in B2B Sales Development, Business Development, or Demand Generation, with at least 3 years leading SDR teams.
  • Experience building outbound sales engines within IT Services, Cloud Consulting, SaaS, or Technology organizations.
  • Strong understanding of enterprise prospecting and outbound sales methodologies.
  • Hands-on experience with SDR technology platforms including CRM, sales engagement, enrichment, and intent tools.
  • Strong understanding of lead qualification frameworks such as BANT, MEDDICC, or similar methodologies.
  • Excellent coaching, leadership, analytical, and communication skills.
  • Strong understanding of CRM discipline, pipeline management, and sales reporting.

Desired Qualifications & Skills

  • MBA from a reputed institution.
  • Experience selling or supporting Cloud, DevOps, Data Analytics, Cybersecurity, Managed Services, or AI offerings.
  • Hands-on experience with HubSpot CRM.
  • Familiarity with LinkedIn Sales Navigator, Apollo, ZoomInfo, Clay, Outreach, Salesloft, or similar tools.
  • Experience using AI-powered sales productivity platforms.
  • AWS Cloud Practitioner certification or familiarity with AWS ecosystem.
  • Experience working with account-based marketing (ABM) and intent-based outbound strategies.

What We're Looking For

  • Builder mindset with the ability to scale teams and processes.
  • High execution intensity and operational discipline.
  • Data-driven decision-making and continuous improvement orientation.
  • Strong coaching and mentoring capabilities.
  • Customer-centric approach with a focus on pipeline quality.
  • High ownership and accountability.
  • Ability to thrive in a fast-paced, high-growth environment.

What Success Looks Like

  • Consistent achievement of monthly and quarterly SQL targets.
  • Predictable pipeline contribution to Sales across strategic segments.
  • High SDR productivity and adherence to defined activity benchmarks.
  • Improved lead-to-meeting, meeting-to-SQL, and SQL-to-opportunity conversion rates.
  • High-quality CRM hygiene with accurate lead scoring, tagging, and forecasting.
  • Reduced ramp-up time for new SDRs through structured onboarding and playbooks.
  • Continuous improvement of outbound effectiveness through experimentation, automation, and AI adoption.

Why Join Comprinno

  • Build and scale the demand generation engine for one of the leading AWS consulting partners in the APJ region.
  • Work at the forefront of Cloud, DevOps, Data, and AI transformation.
  • Collaborate closely with Marketing, Sales, Presales, and AWS Partner teams.
  • Leverage modern AI-powered sales technologies and best-in-class outbound practices.
  • Accelerate your career in a high-growth, high-impact environment.
  • Join a collaborative culture that values ownership, innovation, continuous learning, and measurable business outcomes.
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